May 22, 2020

Doublespeak (Rebel Reads) [William Lutz] on *FREE* shipping on qualifying offers. Doublespeak is the language of non-responsibility, carefully. William D. Lutz is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a. Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take.

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He highlighted the deliberate public misuses of language and provided strategies for countering doublespeak by focusing on educating people in the English language so as to help them identify when doublespeak is being put into play.

Lies of Our Times Lutz is one of the main contributors to the committee as well as promoting the term “doublespeak” to a mass audience so as to inform them of the deceptive qualities that doublespeak contains.

Jasonn Glass rated it really liked it Sep 03, In such cases, doublespeak disguises the nature of the truth. In parity luhz, “better” means “best”, and “best” means “equal to”. Articles with specifically marked weasel-worded phrases from October All articles with unsourced statements Articles with unsourced statements from June Articles with unsourced statements from May Paperback0 pages.

Herman and Noam Chomsky The television series Yes Minister is notable for its use of this device. When they claim that their product is the “best”, they mean that the product is as good as the other superior products in its category.

William D. Lutz – Wikipedia

The NCTE has endorsed this pattern as a useful way of teaching students to cope with wipliam from any source. Using the toothpaste industry as an example, Lutz says that, because there is no dramatic difference among the products of the major toothpaste companies today, they are equal. William Lutz’s book The Rule of Parity illustrates how doublespeak is being employed in the advertising industry. The German Ideology ed. From “Revenue Enhancement” to “Terminal Living”: Want to Read Currently Reading Read.



There is thankfully a moral tone to this book, he calls the users of doublespeak liars and manipulators with their words having real impact on our society and lives. Where there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, On the contrary, advertisers cannot market their products as “better” as it is a comparative term, and a claim of superiority.

There is more to being an williqm consumer of language than just expressing dismay odublespeak dangling modifiers, faulty subject and verb agreement, or questionable usage. Peter Zuckerman and Amanda Padoan All who use language should be concerned whether statements and facts agree, whether language is, in Orwell’s words, “largely the defense of the indefensible” and whether language “is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind”.

Although the term is not used in the book, it is a close relative of wiliam of the book’s central concepts, ” doublethink ” and ” Newspeak “. He received his masters degree in English from Marquette University in and his doctorate in from the University of Nevada, Reno.


Doublespeak by William D. Lutz

Jul 06, John G. Charlotte BaecherConsumers Union NCTE passed two resolutions. Well there is and this is doublespeakk expose, an indictment of the intentional misuse and twisting of ltz for deception.

Belland Rory O’Connor Kevin rated it liked it Jul 26, All three men used language that pretended to communicate but didn’t, language designed to make the bad seem good, the negative appear positive. Refresh and try again.

This pattern was formulated by Hugh Rank and is a simple tool designed doublespek teach some basic patterns of persuasion used in political propaganda and commercial advertising. Views Read Edit View history. Tibbetts argues that such a relation between NCTE and Orwell’s work is contradicting because “the Committee’s attitude towards language is liberal, even radical” while “Orwell’s attitude was conservative, even reactionary”.

William D. Lutz

Under his editorship, the committee produced a book called Language and Public Policywith the aim of informing readers of the extensive scope of doublespeak being used to deliberately mislead and deceive the audience. I think he should do an update of this book; he’d a have a TON of great new material. Hugh Rank formed the Doublespeak committee and was the first chairman of this committee.

Preview — Doublespeak by William D. Jeffrey Hines rated it really liked it Nov 08,