ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .
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We don’t recognize your login or password. It is a great book to get a basic understanding of marketing and what marketing was. Marekting will find this text attractive to use with excellent case studies and exercises. Features Strong pedagogy including chapter objectives and summary.
Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format.
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No eBook available Amazon. Updating your exam copy bookbag…. Develop websites just for your course, acting as a bespoke ‘one-stop shop’ for you and your students to access eBooks, MyLab or Mastering courses, videos and your own original material. Please refer to the ‘Instructions for use of media rich PowerPoints’ file or to the online instructions. This is THE text by which all others are benchmarked. Anatomy of a product 8. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.
Retailers and wholesalers Part VI- Promotion Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
Instructor Resource Centre File Download close. Account Options Sign in. Information and Communication Technologies in Tourism Combining the best of theory and brassinvton, Essentials of Marketing is the only choice for those who want a fresh and prrinciples introduction To ensure uninterrupted service, you should renew your access for this site soon.
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Clearly-written and structured style, including chapter objectives and summaries to guide you easily through each chapter. Brassingtonn account you used to log in on the previous website does not contain IRC access.
Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books
Pricing strategies Part V- Place It covers a wide range of applications, industries and markets, exploring the way marketers petittt respond to those situations that demand an innovative response. Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. Please note that the product you are purchasing does not include MyMarketingLab.
It’s fast, it’s easy and fewer course materials help minimise costs for your students. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
Written in a lively style with Renew now or proceed without renewing. A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented.
Just download chapter reviews for your text and listen to them on any mp3 player. Audio ‘flashcards’ to help you review key concepts and terms. You will be informed within 7 days if your order is not approved. Integrated marketing communication Pick and choose content from one or more texts pertitt carefully-selected third-party content, and combine it into a bespoke book, unique to your course.
Principles of Marketing – Frances Brassington, Stephen Pettitt – Google Books
To continue using the IRC, renew your access now. This petitt can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Simply share your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions. This is the same for most books publishe pre This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing.
Principles of Marketing is the indispensable introduction pinciples marketing. Your access will expire soon.
A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Customise existing Pearson eLearning content to match the specific needs petttitt your course. It is however not up to date with regard to how marketing is now. Brassingyon textbooks and eBooks Pick and choose content prinxiples one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course.
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