Flowers fall under the category of the most perishable goods. As a result, the floriculture has had to ensure that it has streamlined supply chain to ensure that there are no delays in the process of delivering flowers to the end customer. Due to their perishability, a simple delay may lead to massive losses. Where shortage of flowers has been experienced due to weather complexities, there have been shortage of flowers in some parts of the world making the floriculture business comes to a standstill.
A delay may make a container of flowers wither especially when delayed for so much time. Massive losses may also be realized the moment in a situation where the refrigeration failure has happened at any point in the supply chain and it was not fixed on time. Where there are logistics issues causing further delay, one individual who has already invested in the field may suffer even more. The flowers in question may also lose value the moment they overstay in the farm.
This complex system of harvesting transporting, packaging and further taking flowers to the doorstep of the recipient demands a clear path of communication. While the whole process may have the farmer and the supplier as the major players in facilitating flower distribution across the world, the end retailer has a role to play especially when he or she has to ensure that the flowers are delivered right to the door of the recipient.
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The retailer ensures a website especially when he or she sells flowers to the customers and deliver them to their doorstep. A customer will never place an order unless he or she is convinced that the photo he or she sees is good enough and worth the price tag. It is due to his or her role of marketing and selling the flowers to the customers that make the retail florist among the most important individual in the supply chain. While he seems the least in the supply chain, he or she is the one who ensures he generates income for all the others in the supply chain. All the rest must be very keen in ensuring that they listen to the retailer florist as he or she has contact with the end customer.
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While all the rest may listen to him, he or she has a role to play as well. He or she must make sure he or she uses methods that he or she will sell flowers to the final consumer. As a result, most florists are aware that most clients want goods delivered right to their door. They therefore have ensured that they advertise their flowers well so as to convince the customers. In addition to advertising, the packaging must meet the standards of the customer as he is actually the overall boss in the whole supply chain. The delivery individuals must, therefore, ensure that the flowers are well packaged to bring the aspect of love. They also take all measures to ensure the flower reaches the end customer in its freshest look.